"Prime time to reassess looms"

OK, did anyone else take that as some sort of possible sale on weaving looms? If you're a true fiberholic, it sure did!! It's the headline on a story in the local paper, the Pittsburgh Post Gazette, talking about the ongoing argument about reassessing our homes. However, when I went looking for the article online so I could link to it here--the first 2 Goggle ads were for weaving looms! Go figure......